Fully Managed Search Engine Optimization

• Data-driven, ROI-focused SEO campaigns.
• Top search engine results rankings and increased conversions.
• Game-changing marketing dashboard with 24/7 access.

Successful Internet marketing is all about generating a high quality web traffic to your company site. There are a number of methods for trying to accomplish this, but search engine optimization (SEO) strategies are arguably foundational to them all.

From the Internet marketer’s viewpoint, SEO is a marketing strategy based on working to generate site traffic and ideally conversions for free from the listings that appear on search engine results pages (SERPs). All the major search engines (Google, Bing, Yahoo) respond to user queries by displaying web pages and other content ranked in SERP lists according to relevance to the search terms users input.

Let’s say you sell fishing rods. A user types “fishing rods” into the Google search bar. If your website does not appear on the first page in the top 10 listings, you are losing visitors and potential customers. That’s a problem, and Wodu Media’s search engine optimization services are the solution.

The acronym SEO is a bit misleading because it is your website and not a search engine that is being optimized. SEO involves the application of a variety of techniques, tweaks, and time-tested best practices in the development of a new website or for enhancing the performance of an existing site. The objective is to tune the website so that it is maximally attractive to the web crawlers and algorithms that Google and the lesser search engines use to find and rank websites in response to search users’ queries.

More than 3.5 billion Google searches are run every day. If Google can easily find your site, and its AI programs determine that the site offers relevant, useful, high-quality information, your content gets added to Google’s databases and your site appears on Google SERPs. This gives your brand massive exposure and opens the door to many opportunities to sell your products or services.

The SEO team at Wodu Media has spent years learning what Google and other search engines like to see in a website, and our search engine optimization services let you tap into our hard-won experience.

There are two basic traffic sources or channels commonly associated with search engines:

1. Organic Traffic
   Visits generated by clicks on the non-paid search engine results listed in response to user queries.
2. Paid search
   Traffic resulting from paid advertising like Google AdWords that appears on SERPs.

Increasing organic traffic is the primary objective of inbound marketing efforts. Factors both known and unknown exert positive and negative influences on organic traffic. Paid search, display advertising, and even offline marketing campaigns can drive searches and possibly increase organic traffic. But skillful SEO work is the simplest, most cost-effective, and most sustainable method for bringing in organic search traffic.

Research indicates that over 50% of visitor traffic gets to websites by clicking links in organic search results, and 33% of those clicks go to the first listing on the SERP.

Results displayed on the first page of a Google SERP (The Top 10) generate 92% of all the search traffic produced by Google. The traffic count drops by 95% for sites that appear on the second page. Getting your site onto the first page of organic results is critical, and it is no easy task. Accomplishing that is what Wodu Media SEO services are all about, and we have a respectable track record of scoring top 10 rankings for our clients.

You definitely want more organic traffic. If people can’t find you online, they can’t buy from you. If your blog gets no visitors, you don’t earn from affiliate ad clicks. Organic search results deserve your attention because they can be one of your most effective Internet marketing tools. The purpose of search engine optimization is to increase your site’s visibility in the organic results.

Optimizing a website is not a guessing game. It is carried out via analytical tools and expert strategy. That’s why wise business owners turn to professionals like the Wodu Media SEO team for help with optimizing their sites and boosting online marketing ROI.

Good SEO takes time and investment but delivers long-lasting results. Establish search engine visibility then maintain your organic traffic strategy and your business will reap ongoing rewards. Optimized websites are drawing 50% of total Internet traffic, and sites that rank on the first page are getting 90% of that traffic. Contact Wodu Media about an SEO plan so you can get your share.

• Customized SEO Strategy
  No two SEO campaigns are alike and we approach each and every project from the goals and objectives of your specific business.
• Goal Definition & Conversion Tracking
  Goals are used in analytics software to track specific user interactions on your site. An example of a goal is a form submission, an ebook download, or a subscription to your newsletter. We’ll define which goals are most important to your business and setup your website to pass successful goal conversions back into your marketing reports.
• Professional Keyword Research
  We research your current rankings, market position, and traffic reports to identify the most valuable keywords for your campaign. To augment this data we reverse engineer your competitor’s SEO keywords using our complete keyword ranking history database.
• Keywords Optimization
  Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.
• Press Releases and Guest Post Distribution
  Professionally written Press Release with unlimited revisions and premium distribution. Press Releases have guaranteed placement on ABC, CBS, FOX, NBC, The CW & More. Guest posts will be relevant to your company and include relevant contextual backlinks.
• Business Citations 
  Citations are online profiles that include your business Name, Address, and Phone number (NAP). NAP citations have a powerful overall effect on local search rankings, and we’ll build new ones every month to supercharge your local SEO.
• Local Marketing NAP Audit 
  We search online business directories to find all existing online variations of your business Name, Address, and Phone number (NAP) on the internet.
• Local Marketing NAP Cleanup 
  After completing your NAP Audit, we start repairing your NAP variations with six weeks of manual outreach.
• Copywriting 
  Product descriptions, articles, pages or blog posts (up to 500 words) written by our American writers with unlimited revisions and posted to your site by our internet marketing experts.
• Expertly Written Title Tags & Meta Descriptions
  Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are essential for usability, SEO, and social sharing. We write concise and engaging meta tags and descriptions for the search engines.
• Premium Stock Photographs Per Quarter
  We’ll provide you access to our iStock by Getty Images Enterprise account where you can select images from the Signature collection. These are stunning photos which can retail for $150+ per image.
• Website SEO Audits
  Fixing on-site issues/errors is crucial for SEO optimization and help to ensure a positive User Experience. We run a full technical website audit then implement fixes for any problems found.
• Website Usability Analysis Report
  In addition to our technical SEO audit of the website, we’ll make a video of the site and identify areas that could be improved.
• Development Hours
  Our web designers and developers will take the changes you approved from your Website Usability Analysis Report and implement them on your website.
• Lead Generating Website Popup 
  Setup of a branded website popup with exit-intent technology, linked with your email marketing list.
• Email Marketing Setup & Automation 
  Setup of MailChimp account with branded email design, abandoned cart email, automated VIP emails & newsletter list creation.
• Google Tag Manager Setup & Refinement 
  If you don’t have one already, we’ll set you up a Google Tag Manager account (making you an administrative owner) then set it up according to the current best practices. If you do have an account, we’ll check that everything is set up correctly.
• Google Analytics Setup & Refinement 
  If you don’t have one already, we’ll set you up a Google Analytics account (making you an administrative owner) then set it up according to the current best practices. If you do have an account, we’ll check that everything is set up correctly.
• Google Search Console Setup & Refinement 
  If you don’t have one already, we’ll set you up a Google Search Console account (making you an administrative owner) then set it up according to the current best practices. If you do have an account, we’ll check that everything is set up correctly.
• Bing Webmasters Setup & Refinement 
  If you don’t have one already, we’ll set you up a Bing Webmasters account (making you an administrative owner) then set it up according to the current best practices. If you do have an account, we’ll check that everything is set up correctly.
• XML Sitemap Creation & Refinement 
  With our years of hands-on knowledge of the Google Indexing process, we’ll carefully analyze your sitemap and make any necessary adjustments.
• XML Sitemap Submission
  We’ll submit your XML Sitemap to Google Search Console & Bing Webmasters then follow-up to make sure the website is indexed correctly and no further issues remain.
• External Link Building Analysis & Disavow 
  If you have been actively tackling SEO and link-building for your website, there is a chance that you have unnatural links pointing to your site. Because of Google’s Penguin algorithm, these can be a real pain. They can even get you a manual unnatural links penalty. We’ll work to fix this issue.
• Alternate (Alt) Text Added To Images 
  The alt and title attributes of an image are commonly referred to as alt tag or alt text and title tag even though they’re not technically tags. The alt text describes what’s on the image and the function of the image on the page. So if you have an image that’s used as a button to buy product X, the alt text would say: “button to buy product X”.
• Blog Creation
  We’ll design, build and integrate a branded blog into your website. We then handle and content creation and posting based on your plan level.
• Custom Analytics Dashboard 
  Access your marketing data 24/7 from our marketing dashboard software. Reporting for rank tracking, backlink monitor, SEO/PPC analytics, social analytics, phone call tracking, eCommerce tracking and so much more is included. PDF reports are also sent from the system to keep you up to date on your internet marketing progress.